Great points in this post from Business 2 Community. The writer makes three key points in the call for companies to take blogging seriously. In fact, more than take it seriously: Companies should prioritize it.

• It reinforces messages from the company to employees, who are doubtless reading the company’s blog.
• It can support, reinforce and supplement the information your sales team provides to potential clients.
• It builds “the digital pedigree of emerging brand experts.”

More here.